A strong brand allows its owner to stand out from competitors. As such, brands are becoming the most valuable marketing tools and often the most important business asset of a company. When choosing a strong brand there are a few guiding principles one has to keep in mind: the brand has to be fanciful, adapted to the market, lawful and of course available.
During this one-hour free webinar, Marius and Nora will share five legal strategies to choose a strong brand. Packed with practical examples, this session will ensure that you choose a trade mark that will support with your company’s growth rather than one which will lead you to court!